Corridor Conversations | Blog By Jamshed Wadia

Co-Creation: Breaking The Divide Between Brand And Its Audiences

By Jamshed Wadia On March 9, 2013 · Add Comment

Great brands know that there is a power in leveraging the collective intelligence of its customers and turn their ideas, content and conversations into marketing and business opportunities. Matter of fact in a recent Forbes article, ‘Brand Crowd Sourcing’ has been identified as one of the ‘10 Brand Marketing Trends that will dominate 2013’.

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The Futility of manipulating online Influence

By Jamshed Wadia On November 7, 2012 · Add Comment

I have seen many people falling into the trap of cosmetics of social media like scores, followers, reach etc. but what they don’t realize is that at some point online fame will meet offline reality and it will be tested. Don’t get me wrong I am big believer in metrics and I think all influence measuring companies like Klout, Kred, Peer index are onto something big here. I am definitely not in the camp of tool bashing just because some people manage to manipulate them.

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Sorry! But the magical social viral machine does not exist

By Jamshed Wadia On September 8, 2012 · Add Comment

Yes Sir! You read that right. The magical viral box doesn’t exist and it’s most likely a figment of imagination of some phony social media consultant that you may have hired. It’s amazing the number of people I still meet in the industry that live in the LaLa land and believe that they can make a piece of branded content like a video and then the content will just magically travel the ends of the planet.

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Does your organisation need more social communities?

By Jamshed Wadia On September 1, 2012 · Add Comment

So you are a part of the Social Media team in your organization and you get a constant stream of request from colleagues all over that they want to create their own communities, or worse still you may find out about them after they have been created.

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Starcount sets it eyes on making Singapore the Global Capital of Social Entertainment

By Jamshed Wadia On June 1, 2012 · Add Comment

starcount-★-Global-Chart-Discover-the-most-popular-social-media-stars-on-earth-300x203

Starcount, that promises to be a global authority on measuring popularity within ‘Social Entertainment’ officially kicked of their discovery engine Starcount.com at their launch Party at Pangaea, Marina Bay Sands last night.Starcount.com at its essence is a place to discover today's most popular social entertainment on the biggest charts on earth.

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Social Media Agencies – 5 Ways To Tell Fake From Real

By Jamshed Wadia On May 15, 2012 · 2 Comments

I have had the privilege to sit in on many agency pitches from Social Media, while some have blown me away with their ideas, but a reasonable number of pitches have left me shocked with their complete lack of understanding of what social media is and what it can do for their clients.

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