A PC for every family and child is a reality that should be worked at and its importance is not questionable or debatable. If any kid wants a serious shot at success in the new millennium then being out of the technology revolution is not an option. But like my mother always said and I am sure yours did as well “Too much of anything is not good”.
As technology marketers, are we doing enough to educate the consumers about the ill effects of its excessive use and over dependence on it? I know some technology companies have already started their campaigns around the environment and strong family values but I feel we are just beginning to scratch the surface. If I were to think through the top of my head a list of possible problems that excessive use of technology brings it would be as follows
I think these problems bring up an excellent opportunity for technology companies to take leadership in. All technology companies can play a role in researching these potential social problems and then educating and spreading awareness about it. I am quite positive that consumers will appreciate, trust and look upon such companies that are willing to shoulder more social responsibility. What do you think?