After the great success of their Grandma Proof viral campaign, I think Lenovo has hit the nail on the head again with their new viral campaign about their W700ds product range. What an excellent way to differentiate and highlight key features and benefits. This is gets a thumbs up for it being creative, interesting and sticking to the viral rule book.
The AuthorJamshed Wadia, Director, Digital Marketing and Media @Intel Asia Pacific and Japan, Passionate about stories, Egalitarian, God Chaser, BTW you can call me Jam :) More
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