I happened to have the weekend all by myself so i decided to go over to the video store and get a movie that i could watch at home. I had heard from friends that the movie ‘He is not that into you’ was really good so i decided to buy it. For those who aren’t familiar with the movie; this is a romantic comedy that follows the love lives of a dozen or so characters with its lead character, a young women who attempts to understand the mixed signals she gets from the men she’s dating and she gets advice from a bar owner who prides himself on understanding the ins and outs of the dating scene.
So when i open the CD pack to watch the movie to my surprise i find the business card of this local Singapore based organisation called ‘Lunch Actually’ which is essentially in the business of setting up dates over lunch for its clients. And i think to myself what a brilliant way of reaching out to their target audience. The demographics of the kind of people that would find this movie interesting would be just the right fit for the services they offer. Great thinking at their end.