Close your eyes and picture this – you on the beautiful island and you are living out your dream life. You live in a house by the beach and your daily routine involves getting massages, getting a nice tan, alcohol at lunch, afternoon siesta’s, expensive dinners and partying with friends. And all this is possible because you have an endless source of income that comes from having a fantastic blog
Continue readingMonth: September 2009
Sponsored Content – The Delicate Dance
Over a period of time ‘Sponsored Content’ has been one of the tactics or shall I say an experiment that many marketers have indulged in within their overall Social Media strategy. With the growing maturity of social media marketing and with more marketers jumping onto the social media bandwagon, what has been the verdict on Sponsored content so far? Well it seems like marketers are a bit divided on to
Continue readingChannel Events: An affinity exercise or an opportunity to train?
Most large to mid size companies that market and sell their products through channel/ dealers would maintain a dealer/ channel meet calendar. It could vary in frequency depending on size of their business contribution and number of channel partners attending as well. Having channel events can have strategic objectives that impact business.
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