Standard Chartered uses social medium as an innovative way to attract talent
11 October 2010, Singapore – Standard Chartered upped its ante in its hiring strategy by leveraging on new social media in its latest “World’s Coolest Intern” competition. This is an innovative recruitment drive for talent in Asia to help promote greater awareness of Bank’s latest online and mobile innovation, Breeze, in the social media space, like Breeze Blog and Twitter.
The winner of this competition will work with the Group Remote Banking team, based in Singapore for six months to develop and implement a social media communication strategy for Breeze for six months. The winner can look forward to an attractive prize package which includes a SGD 30,000 six-month employment contract with Standard Chartered, and more importantly, valuable learning experience with some leading social media experts including Google, Christophe Langlois from Visible Banking and prominent blogger, Goodstuph’s Pat Law. Google is supporting Standard Chartered with technical knowledge and training in Search and Display advertising. This internship will offer the winner the opportunity to gain deeper knowledge and insights and develop core digital communicator skills.
In order to support Standard Chartered’s growth ambitions, building leadership and developing a constant pipeline of talent is a key priority at Standard Chartered. The “World’s Coolest Intern” campaign reinforces how the Bank has adapted its marketing and recruitment strategies to attract Generation-Y, moving in tandem with the changing landscape of the media environment and the proliferation of technology and social media.
Aman Narain, Group Head of Remote Banking, Standard Chartered Bank, said,
“This is the real deal We are looking for a highly engaged, creative and social media-savvy individual who can help propel our online customer engagement to a whole new level. By working directly with the Group Remote Banking team, it opens a window of opportunities for the individual to understand how the Bank adopts innovation, turns the complexities of technology to develop product and service initiatives that simplify the way banking is conducted – like Breeze. At the same time, we look forward to incorporating the individual’s creative and fresh perspectives as they challenge the status quo in mobile and online banking product development.”
How to apply to be the “World’s Coolest Intern”
The recruitment process for the World’s Coolest Intern will be conducted entirely online. To apply, interested applicants will need to follow @StanChartBreeze on Twitter, create a blog post, video or podcast explaining what makes them best qualified to become the “World’s Coolest Intern” and then send the team the URL of their post via Direct Message on Twitter. Standard Chartered will then review the submissions and use a combination of conversation analysis and online interviews to select the successful candidate.
The top 20 contestants will be shortlisted to proceed to the second stage based on their digital footprint by JamiQ. Following which, the top 10 contestants will be shortlisted by Standard Chartered Bank after a qualitative analysis of the online content published by the top 20 candidates, which includes their blogs, and Twitter page to determine the ability to communicate and engage with the digital communities. These 10 finalists will be interviewed via Standard Chartered HireVue’s Video Job Interviewing Platform and the “World’s Coolest Intern” will then be selected.
The competition is open to recent graduates or undergraduates in their final year across Asia and closes on 15 October 2010. Applicants can apply from outside of Singapore, but if successful, will be based in Singapore for the duration of the internship.
More information on the “World’s Coolest Intern” is available at http://www.worldscoolestintern.com, including the job description and the skills requirement of the successful candidate.