Corridor Conversations

Increasingly I am getting more and more convinced that companies that get the ‘Social Capital/ Currency/ Influence measurement formula right are the ones that will ride the next big wave in the social media industry. If you firmly believe that social media is important then you would be convinced that measuring it is even more important. In order to have a structured approach to every social media strategy it will be increasingly important to determine social influence and capital of people on your network. The jury is still out on there on what the best way to measure it is and what the tools that can do this accurately are. But its importance and its need to be measured are a given and no longer a matter of debate. Though ‘Empire Avenue’ a financial-social simulation game has been out since the mid of last year as a facebook app it seems to have picked up traction recently with some of the SoM thought leaders and channels.

Recently I have been reading a lot of blog posts and research studies talking about Facebook Envy and how people can get depressed because others may seemingly have better lives as reflected by their facebook updates. I have been thinking about this for weeks and have been evaluating related subjects on perception management, personal branding, self esteem, genuineness, core values and credibility. All of these I think being related to the emotions people feel when they are constantly exposed to other people’s social media profiles. Here are some of my thoughts on this ….