Corridor Conversations

Unless you have taken a sabbatical for the last one year or been living under a rock you couldn’t have missed the latest buzz around mobile devices and its potential for being a popular channel for sales and marketing. I wouldn’t want to overwhelm you with data (lots of it on the net) but here is a summary of what it says and what you need to know.

a) Smart phone penetration is exploding all around the world and the data looks even better in emerging and developing markets.

b) Very soon mobile web traffic is slated to overtake PC web traffic.

As location based social media sites like foursquare pick up momentum (I talked about it in my previous post). Here is one site that seems to have  got a lot of attention lately for creating awareness on the fall out of location based social media. Previously on this site ‘Please rob me’, they had an aggregation of all public Twitter messages that have been pushed through fast-growing location-based networking site Foursquare, one of a few services that encourages people to share their current whereabouts online with friends. The purpose of the site being, if you are out then you’re definitely not at home.

I must admit when my colleague told me about foursquare, my first reaction was ‘Not another social media platform’. It takes a lot of commitment to maintain the ones I am already on and now to add another one, not sure if I wanted to. But I gave it a shot and to my surprise and a pleasant one at that I released it not competing with my facebook and twitter profiles and time but kind off complements it. Four square is typical location based social networking platform that can be downloaded in form of a software application for your mobile devices like iPhone, Android, Blackberry, or Palm and for any other Smart phone devices it can be used through their mobile website.