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Lenovo, one of the world’s largest laptop brands, has developed a series of online viral videos for their latest flagship product – the ThinkPad T420s. It comes with a powerhouse of proven features such as faster graphics performance, faster boot up, faster wireless connections, faster data transfer, etc. To further enhance its credentials, these features are inherited from its forefather – the T410s model, ranked the ’2010 Fastest Notebook of the Year’ by Laptop Magazine.

This seems like an interesting attempt by Lenovo’s emerging marketing team to utilizes viral marketing on their high-end product range, with aims to gradually shift consumer perception from an older image to one that is younger, more vibrant and unorthodox.

After making it’s mark on the Indian social media circles, Digital Vidya is all set to debut their Social Media Boot camps in one of Asia’s most promising social media hubs – Singapore!

Digital Vidya has been operational for more than a year now in India & within that span of time it has managed to establish itself as a reputed provider of professional Social Media training to top level professionals across the different industries. Since January 2010, over 600 professionals across India have benefited from Digital Vidya’s workshops.

Based on their success in India, Digital Vidya is now announcing 2 Boot camps in Singapore as follows.

1) One-day bootcamp on Twitter on the 25th of March 2011. – Detailed coverage on how businesses can leverage Twitter for branding & increasing their business.
2) Two-day bootcamp on Social Media on the 23rd and 24th of March 2011. – Holistic coverage of various social media tools, how to manage online reputation, manage crisis, engage with the customers & and thus increase the business.

Details like ticket pricing, location etc. can be checked by clicking on the following link: Digital Vidya Singapore

Important aspect of these Bootcamps is the learning based upon real life local case studies. Like we will discuss Singapore related Social Media case studies in both Bootcamps. The lead trainer for the sessions will be Pradeep Chopra who has a rich 10 year experience as a digital marketer.

Microsoft has recently launched a movement called ‘Save Social Energy’ which encourages users to save their social energy.  Saving social energy is about having the right attitude and using the right tools to maximize the efficiency and effectiveness of time spent online.

What is Social Energy

Social energy is the extent to which people can enjoy being social – both in real terms and online.  According to Scott Young, a blogger that seemingly coined the term, “Social energy comes from spending time in a stimulating environment with other people.”

Simply Social 2010 will be held on 23th October 2010 at Royal Orchid Central, Bangalore. The summit aims to bridge the gap between knowing social media and understanding how to leverage it for your business. The event will have industry experts talk about the application of social media in business and showcasing real life case studies. We are also launching the first ever social web engagement and analytics product from India.

The event promises to be a first of a kind mega event showcasing real life social media applications.

The event is supported by iTimes, Yourstory, aFaqs!, Buzzintown and Meraevents.

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Standard Chartered uses social medium as an innovative way to attract talent

11 October 2010, Singapore – Standard Chartered upped its ante in its hiring strategy by leveraging on new social media in its latest “World’s Coolest Intern” competition. This is an innovative recruitment drive for talent in Asia to help promote greater awareness of Bank’s latest online and mobile innovation, Breeze, in the social media space, like Breeze Blog and Twitter.

The winner of this competition will work with the Group Remote Banking team, based in Singapore for six months to develop and implement a social media communication strategy for Breeze[1] for six months. The winner can look forward to an attractive prize package which includes a SGD 30,000 six-month employment contract with Standard Chartered, and more importantly, valuable learning experience with some leading social media experts including Google, Christophe Langlois from Visible Banking and prominent blogger, Goodstuph’s Pat Law. Google is supporting Standard Chartered with technical knowledge and training in Search and Display advertising. This internship will offer the winner the opportunity to gain deeper knowledge and insights and develop core digital communicator skills.